The settlement was founded by colonists, mostly Swiss, but also German, Austrian and French. In this region we find the city of Nueva Helvecia, Colonia Valdense, Rosario and the entire extensive stretch of seaside resorts.
It is a thriving agricultural development area, with the dairy industry as its hallmark. The economy is based on agriculture, livestock farming and cheese production. It is a community of hardworking, dedicated people who maintain the traditions of the first immigrants. Very clean and green surroundings can be found, which only lack the mountains to resemble a corner of the Swiss nation.
It is also characterized by the slow pace of life typical of any inland city, and by the emblems and references to Switzerland visible in homes, squares, parks, schools, cinemas, museums, churches and cemeteries.
It is striking that in the early twentieth century Uruguay was known as the "Switzerland of America" for its economic well-being and social development, as well as its banking system.
The cleanliness, order and respect for the environment immediately transport visitors in their minds to some part of the "little European gem." A profound sense of security, tranquility and freedom can be felt throughout the region, making it unique and sought after by people from different parts of the world who wish to live their lives this way. We have the most important and hardest thing to acquire: the human factor.
