It is a thriving agricultural development area, with the dairy industry as its hallmark. The economy is based on agriculture, livestock, and cheesemaking. It is a hardworking colony that preserves the traditions of the first immigrants. The surroundings are very clean and green; only the mountains are missing to make it resemble a corner of the Swiss nation.
It is also characterized by the slow pace of life typical of any inland city and by its emblems and references to Switzerland, visible in homes, squares, parks, schools, cinemas, museums, churches, and cemeteries. At the beginning of the twentieth century, Uruguay was known as the "Switzerland of America" for its economic well-being, social development, and banking system.
The cleanliness, order, and respect for the environment immediately transport visitors in their minds to some part of the "little European jewel." A great sense of safety, tranquility, and freedom can be felt throughout the region, making it unique and sought after by people from around the world who wish to live this way. We have the most important and hardest thing to acquire: the human factor.
